HENNESSY V•S – WILD RABBIT LAUNCH CAMPAIGN
As part of an integrated launch campaign for Hennessy V•S, neverstopneversettle.com was an immersive journey down an infinite rabbit hole leading users to a world of inspiration from Manny Pacquiao, Erykah Badu and Martin Scorsese, helping them answer for themselves, "What's your Wild Rabbit?" a metaphor for people's inner drive to succeed. At the time of it's launch, it was an unparalleled example of digital storytelling and web design.
